People Power Unlimited's Chapter Leader Resource Center

Need to recruit new members or more volunteers — but not getting the results you want? How to Recruit Generation Me is the book you've been dreaming of!

How to Recruit
Generation Me

By Leadership Coach Cynthia D'Amour

This book is
brilliant.

I wish Cynthia's book had been available
when I first took office
for my organization.

Vanessa Horning
District Director
Michigan Junior Chamber of Commerce

Cynthia's book taught me that it's OK (in fact imperative)
to take volunteering seriously – but you still have to make it fun!

Alisa V. Brewer
School Governance Council Elected Parent/Gdn Representative
Mark's Meadow Parent Guardian Group

Cynthia gave me
a greater understanding
and tolerance for recruiting the
'Gen Me' target audience.

Karen Yong
Training Team Leader
Guardian Life Insurance

Cynthia taught us
how to have
fun at our meetings.

Since then, we have received a lot of feedback that people seem to enjoy attending the meetings and want to bring a friend next time they attend.

Anne Marie Gormley
Membership Chairman
Alliance to the Medical Association of the State of Alabama

Cynthia D'Amour's
Active Member Minute

FREE e-zine
how to keep
your members
more involved

Emailed
2nd Tuesday
of the month

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Whether you want to focus on recruiting new members or more volunteers, this book is an easy, one-hour read that will help make your number soar!

In today's time-crunched world, members are demanding to see value up front and to see what's in it for them to join and get involved in your chapter.

You need to become an expert shifting your approach to meet prospective members' needs. It's a new skill for many — and critical to succeed in this new environment for chapters.

Cynthia's guide to chapter involvement, How to Turn Generation Me into Active Members of Your Association, lays out the steps you can take to make your chapter more attractive for involvement — and will help you to grow naturally.

How to Recruit Generation ME is the companion book that focuses specifically on how to recruit new members and volunteers NOW.

Here's Just Some of What's Covered...

Chapter 1: The Basics of Recruiting Generation Me
Chapter 2: Six Ways of WIIFM (What's In It For ME)

Chapter 3: Six Key Principles of Selling to Generation Me

Chapter 4: 16 Biggest Recruiting Mistakes to Avoid

Chapter 5: Recruiting Members to the Next Level

Chapter 6: Ten Big Picture Tips for Launching Your Recruitment Campaign

And there's more..

Case Studies to Spur Your Strategic Planning Include:

Jump Start New Member Involvement

Many Faces of Volunteering

How to Kill Volunteer Enthusiasm

You've Got to Seize Your Volunteer Commitment

The Out-of-Sight, Out-of-Mind Syndrome

Make it Easy for Members to Get Re-Involved

Become a Volunteer Magnet

Always Find Room For Volunteer Interested Volunteers

Plus a complete index to make looking up quick questions easy to do!

How to Recruit Generation Me
ISBN 0-9654600-2-9 Retail price = $7.95 US

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About the Author, Cynthia D'Amour...

Cynthia D'Amour is a leadership coach and president of People Power Unlimited. D'Amour, who has served more than 30 total years on volunteer boards and recruited more than 250 people, is the author of several books to help chapter leaders get more members involved.